Princesss & The Cake (PATC) is a lifestyle brand which empowers women artisans from Pakistan by showcasing their unique talent to an international audience.

It is run by Fatima, a former finance professional who decided to fulfil her lifelong passion for crafts and design. After becoming a mother, she was inspired to expand her creative abilities towards children’s fashion. Her first collection was co-designed by her mother Suhaila Mahmud, a renowned artist who created Pakistan’s 50th anniversary logo. The Childrenswear range reflects the mother-daughter duo’s aesthetic sense, creativity and love for design.

“Ever since I was a little girl, I have been passionate about design and the creative arts. After I graduated from Warwick Business School with a masters degree in Economics and Finance, I started working in banking but quickly realised I would not be fulfilled with a career in this sector. So I decided to study patisserie at Le Cordon Bleu and after working with some of London’s favourite bakeries, I decided to launch PATC as a baking studio. Later, influenced by motherhood, and having always had an interest in fashion, I launched a limited edition hand-crafted Childrenswear range in collaboration with my mum. The response was overwhelming so we decided to continue and have now released a series of collections every year since, expanding into womenswear.”

PATC popularised the #mummyandme concept, especially around Eid festivities, inspiring many other brands to follow in our footsteps. Over the years, the quality of its products and designs has garnered support amongst some Pakistani artists at the top of their crafts, such as actresses Mahira Khan and Sajal Ali, and make-up artist Natasha Lakhani.

Our kurtas are hand-embroidered in Pakistan by very talented women from the province of Punjab. Their technique is unique to this part of the world and each piece is created with a lot of love and care. We only produce limited number of Kurt’s as it takes up to 6 weeks to create your unique work of art!

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