Princess & The Cake (PATC) is a unique online concept which purpose is to spread sweetness through its delicious range of signature cakes, childrenswear, little chef baking classes and regular pop-ups.

It is run by Fatima, a former finance professional who decided to fulfil her lifelong passion for cakes and design. Now the mother to a beautiful boy, she was inspired to expand her creative abilities towards children’s fashion. Her latest collection is co-designed by her mother Suhaila Mahmud, a renowned artist who created Pakistan’s 50th anniversary logo. The Childrenswear range reflects the mother-daughter duo’s aesthetic sense, creativity and love for design.

“Ever since I was a little girl, I have loved baking, and as the daughter of an artist, I have always been passionate about design and the creative arts. I graduated from Warwick Business School with a masters degree in Economics and Finance. I started working in banking but quickly realised I would not be fulfilled… [Read More]